Past Work

Education

Turing School of Software Design
Back End Programming Bootcamp
In Progress, Estimated Completion March 2021

Texas State University
Master of Business Administration
GPA: 4.0
Completed: May 2011
Some coursework completed at Pacific Lutheran University in Tacoma, WA

The University of Texas at Austin
Completed: May 2004
Bachelor of Business Administration
Major: Marketing
Minor: Advertising

Experience

Craftsy aka Bluprint, subsidiary of NBCUniversal
Director, Organic Marketing
PM Organic Marketing
Director, SEO
November 2016-April 2020

Kate Morris Digital Marketing Consulting
May 2009-Novemer 2016

  • Consults with companies in industries like enterprise resource planning, data security, legal, ecommerce and more
  • Consults on a per project basis with top search marketing agencies on SEO, International Expansion, PPC, and overall agency strategy
  • Speaks at an average of 3-4 events per year
  • Judge for the US Search Awards

Moz, Inc.
Associate
February 2010-Present

  • Answers search marketing questions from Moz members
  • Topics range from general SEO, campaign organization, ranking factors, landing page optimization, server side redirects, and more.
  • Visit Moz Q&A for examples

Outspoken Media
Director of Client Strategies
June 2014-August 2015

Distilled Consulting
Principal Consultant
April 2010-May 2014

  • First Hire for US Office based in Seattle
  • Head of Office – Manages all consultants and planning of projects in the Seattle office.
  • Senior Team Lead – Manages team of consultants and oversees all projects in the team. Aides in creative and strategic direction as well as planning resources each month.
  • Project Lead – Retained first client for entire career by increasing their traffic and rankings within 3 months of first project. Has worked on multiple strategy projects for companies such as Staples, Microsoft, Yelp, Etsy, Shutterstock, Amazon, and Lookout.
  • International Speaker – At Pubcon, Search Exchange, Converge South and other company focused events like Emerson Network Power and Homeaway.

Marketing Demons
Co-Founding Demon
May 2009 – May 2010

  • Developed new brand for freelance consultants, Marketing Demons
  • Services in PPC, SEO, Local and Social Media
  • Network of over 10 Employed but Freelance Consultants
  • Focus on Small Companies and One-Off Projects

New Edge Media
Director of Client Strategies
December 2008 – May 2009

  • Served as New Business Development and Client Services Manager
  • Managed client’s PPC campaigns
  • Developed linking strategies for all clients
  • Developed SEO plan for major printing client
  • Increased brand awareness through speaking engagements and social media
  • Agency blog writer

RateGenius
Search Engine Marketing Manager
March 2008-November 2008

  • Site conversion rate increased from 10% to 13% in first three months due to traffic optimization.
  • Shaved off $100-$200 cost per loan within first few months.
  • Increased PPC click thru rate by 2.5% in five months.
  • Brought cost per application within acceptable range within 2 months of position acquisition.
  • Removed paid linking budget and maintained top rankings (#1 for at least 20 keywords).
  • Increased knowledge of brand name through social marketing on Yahoo! Answers.
  • Increased conversions from natural search engine queries by 13%.

360training.com, Inc.
Web Marketing Manager
January 2007-March 2008

  • Managed the daily tasks, goals, and professional development of 6 employees
    • Four employees located in Karachi, Pakistan
    • Two achieved top honors in the company (2 of the 4 awards that quarter)
  • Developed and redesigned new portals for all 5 business units educating various industries
  • Oversaw the development of new search engine marketing campaigns for all portals
    • Developed training program for Channel Managers in Paid Search
    • Begun company initiative to have all marketing managers become Certified Google AdWords Professionals giving them the tools to run their own campaigns
  • Designed SEO initiative which brought one website to #2 for top keyword term
  • Oversaw and maintained the portals of all business units, 30 portals in total on average.
  • Constant interaction with business unit leaders to develop new campaigns and online initiatives.
  • Developed the processes for web marketing team to better communicate with departments and execute initiatives.

Legiant – Time and Attendance Software
Marketing Manager
January 2004-December 2006

  • Budgetary responsibilities – Built a national brand on a small company budget
  • Webmaster – developed new front page design; maintaining content, design, marketing message
  • SEO Specialist – Top 10 Ranking for “Time and Attendance” on multiple engines; increased rankings and traffic flow of website
  • Editor/Writer/Designer for Monthly Newsletter
  • Copy writing for brochures, website, direct mail and case studies
  • Graphic Design for print advertising and website graphics
  • Tradeshow Management – Oversaw and/or performed all design, planning, travel, pre- and post-show marketing; At least 4 shows per year
  • Media Buying over $50,000 (Buyer’s Guides, Magazines)
  • Technical Assistant – Assisting coworkers with Microsoft programs, troubleshooting, Exchange email, SalesForce, and other technical issues

LCG – Marketing Consulting
Internet Marketing Specialist
December 2003-November 2004

  • Company webmaster – regular maintenance and company blog writer
  • Optimization of Company Blog brought it to #2 for Internet Marketing Blog
  • Budget management and media buying for clients $20,000 monthly
  • Writer of creative ad copy in Pay Per Click Campaigns
  • Search Engine Optimization of client websites
  • Design of new portal sites for clients
  • Human Resource duties
  • General Office Manager/ Technical Assistant

Van Slyke and Company Marketing Solutions
Marketing Intern
February 2003-December 2003

  • Assisted in preparing marketing proposals
  • Built media lists for client print marketing initiatives
  • Research and competitive analysis
  • Assist in PR releases and editing
  • Launched Google AdWords campaigns for local client

Clients

Former Clients

  • Craftsy
  • Bluprint
  • IFS World
  • Dennis Kirk
  • AOL
  • 1800 Contacts
  • 99Designs
  • Uncle Bob’s Storage
  • Goldtouch
  • Au Pair in America
  • Uber
  • Staples
  • Microsoft
  • Yelp
  • Etsy
  • Shutterstock
  • Amazon
  • Lookout
    ALL SEO from this point forward (about 2010)
  • RateGenius – SEO
  • Dr. Moliver – SEO
  • Totebags4less – SEO
  • Recycle Match – SEO/PPC
  • The Renovation Dog – Development
  • Austin Personal Trainer – Development
  • Eric Woomer Consulting – Development
  • Paragon Motor Club – PPC
  • TruWindshield – PPC
  • RY – Recreate Yourself – SEO
  • Roving Group – PPC/SEO
  • Reuters USA – PPC
  • TrailStop.com – PPC
  • Lillypad Graphic Design – Local SEO
  • Stepping Stone School – PPC/SEO/Local/Social
  • REO Training – PPC Build
  • iTaggit
  • Impact DataSource
  • Diocese of Western Kansas
  • PrintPlace
  • Women2Sisters
  • Fast Banners Now – PPC/SEO
  • UmbrellaAuto – SEO
  • FinanceGenius – SEO
  • BeautySkills – Wed Development/SEO
  • OSHAcampus – SEO/PPC
  • 360institute – SEO/PPC
  • LKI Training – SEO/PPC
  • AgentCampus – SEO/PPC
  • CosmetologyCampus – SEO/PPC
  • SecuritiesCampus – SEO/PPC
  • FirmElement – SEO/PPC
  • FuneralCampus – SEO/PPC/Web Design
  • CPAcampus – SEO/PPC
  • HSEGo – SEO/PPC
  • National Medical Education – SEO/PPC
  • Learn2Serve – SEO/PPC
  • LearnInsurance – SEO/PPC
  • Salon Aqua Blue – SEO
  • Legiant – SEO/PPC
  • LCGrowth – SEO