Welcome! So you want to know more? Currently I am a back end software development student at Turing School of Software Design in Denver, CO. I decided to change my career path March 2020. Not just because of the pandemic, but also because I had stopped learning. After 17 years in digital marketing, it was time for something new that would challenge me.
My Marketing History:
My background is in marketing and advertising, mainly focusing on the internet side of things. I graduated from The University of Texas at Austin with a BBA in Marketing/Advertising from the Red McCombs School of Business. I had decided to focus early on the customer relationship aspect of marketing. I soon found that the world was changing rapidly (think Enron), and marketing was on the web.
I fell into working in search via PPC with an internship at a small marketing firm. Their client wanted to try this new PPC stuff (this is 2003), so they stuck the intern on it. I tested the waters of general marketing at a local Austin company doing everything from brand marketing to web for them for a few years. Somehow I ended up just working on their website most of the time.
I got my MBA from Texas State University while working on my own as an independent consultant in SEO and PPC. In my time in digital marketing, I specialized in international search marketing, content creation, online marketing strategy, and search engine marketing (paid and organic). I have spoken at a host of conferences including SMX, PubCon, Affiliate Summit, Seattle Interactive, and more internationally (Czech Republic, Israel, UK).