There is No Map for Success

Working in search engine marketing, we see all sorts of articles that seem like they will give you the answers to all of your online marketing issues. I’ve written some, and the titles do sound awesome, but if you read them they will always say (or should) “every company is different.” We can tout different site maps and plans all day, but in the end the point is there is no road map to success. Online or in life generally.

If you read any magazines like Marie Claire, Shape, or Men’s Health and Fitness, you have seen the little notes about what food has been proven to reduce heart disease, increase metabolism, or make you happier. Have you ever wondered what would happen, what your diet would look like if someone followed all of that advice? Would they be perfect, have no cancer, heart disease, or be obese? Nope. Because everyone responds differently to things. Our body chemistry is not the same even though we are all human.

In that same respect, you can read articles all day (and I wholeheartedly recommend it), but in the end there is no magic road map. There are best practices, and ideas to try all the time. But that magic combination belongs to you alone. Will you find it someday? Maybe, but it will change. That is the magic of this business and every business. The goal line is moving all the time. The point is to keep running the race and have fun while you are doing it.

Make mistakes. Try something new. Don’t be afraid to fail. If you ever stop learning … or feel as you have stopped learning, it’s either time for something new or you are dead. 😉 Always strive to find that new finish line and have fun on the path of life and success. It’s your path, embrace it.