When do you fix problems with your product? Traditional business says only when required or when the cost of NOT fixing it out weighs the cost of fixing it.
When did we stop being decent human beings? I read that in my Managerial Accounting text book just a week ago and it baffled me. Then today, I see yet another story about American Airlines. Only this time it’s not wiring, it’s landing gear issues.
In the story, they mention that AA will only fix what the FAA requires. The FAA is 4 year behind schedule! There is something to be said about fixing what is broken WHEN someone recognizes it’s broken.
This goes not just for those with physical products, but also for services. In the SEM world, we are starting to realize that paid links maybe aren’t the best thing. Leaders everywhere are commenting on it. But I still see it widely done on the agency side. We are not rectifying past decisions, even though they might be detrimental now. “Don’t mention it to the client … we don’t have a fix or it’ll cost to much to fix.”
It’s time for the SEM industry and the world to fix their mistakes. Take responsibility for your actions. Do what you teach, it applies to you as well as your 6 year old son.
